TRU BUSINESS GROUP

Tru Business group are a multi business service provider, who needed a fresh rebrand. Their main briefing was that they wanted the logo to clearly say the word TRU.

Our thinking was to also ensure that it represented the groups companies in a way that reflected the existing colour schemes that were not to be changed as they were already established.

We proposed a rainbow effect that incorporated the companies existing colour schemes and that also could be added to when another services area was added at a later date.