Our team, headed up by Neil Russell-Smith, has spent the last 30 years helping companies build their brands. We have created 1000's of pieces of work from brand identities, items of literature, packaging ranges and marketing strategies, many advertising headlines and a fair few websites... without the waffle our clients tell us
they don't want!
Only when we have done that, do we start to think of the message.
You can create the best looking piece of marketing collateral or long
term strategy, costing thousands of pounds - but if the message is
wrong - their potential customers just won't get it... it won't stick.
We think the right marketing message is the key every time, to
creating any piece of sales communication that will generate
enquiries... anything else is just a bunch of pretty pictures,
and an agency smoke blowing exercise.
Our clients don't want to be told that we love them and their business,
and that we can change their world - they want to be told how we
can increase their sales.
