CONNECTED & PROTECTED



Full marketing strategy, branding creation
and social media campaign


BACK TO CASE STUDIES

Brief



The brief was to create a campaign to target SME businesses to see how aware were they about, how a Cyber Security Attack would have an adverse effect on their business operations.



Thinking



Our thinking was to target owners who had no knowledge, so the marketing activity would ask straight forward questions to their IT people - who could only answer YES... we're covered or NOT! and we should get in touch.



Proposal



Our first proposal was to create an envelope that was hand written, therefore more likely to get past the gatekeeper, letting the owner know just how easy it was for attackers to target them in a random attack.



THE CLIENT WAS VERY HAPPY WITH how the visuals broke down the complexity of Cyber security to a business owner with very little knowledge of the effect an attack could have not only on their business... but their suppliers also. Along with the financial impact on their business and reputation, the campaign clearly points out just how easy it is to protect their business from such activity, keeping them connected and protected.



SPECIFIC DIRECT
MARKETING
ENVELOPE AND
SM TARGETING



2 SPECIFIC SOCIAL
MEDIA CAMPAIGNS
ABOUT ISSUES
AND RESOLUTIONS



0VER 40% RETURN
ON ENQUIRIES
FROM BOTH
CAMPAIGNS





get in touch



M: 07895 054 909

TEAM@T2CREATIVESOLUTIONS.CO.UK

Winnington Hall, Winnington, Northwich, Cheshire CW8 4DU.
Tel: 01606 892 438 Mob: 07895 054 909